Building upon the initial soap line’s success, a new children’s soap line was launched the following year. These bars were smaller, and the black honeycomb background replaced with punchier, fun colors. New, playful names were developed (Wacky Watermelon, Glitzy Girl, etc.) and glitter was added to select bars. To increase the soaps’ shelf appeal, temporary tattoos were also designed to include in each kids’ soap package. Not only did the addition of the tattoos set these soaps apart from the competition, they helped encourage multiple purchases as kids sought to collect the whole tattoo series.
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