Target Mail Direct Mail Campaign

Balancing helpful, customer-centric content with quick-read value messages — that was the challenge for this evolution of Target Mail. Each mailer was concepted around a seasonal theme, and merged playful imagery with useful information, as well as time- and money-saving tips — while showcasing almost exclusively commodities. Jodi led the concepting of each issue, and was responsible for photo art direction and design (while at Little).

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