Print ad concepts targeting first-time expectant moms and gift-givers.
A handy, doctor office promotion was developed…a set of Classic Pooh flash cards featuring assorted CP merchandise that gave busy moms-to-be quick primers on baby sign language, fun mom/baby games, songs and milestone calendar stickers — all leveraging the brand’s unique “sing-songy” language and storytelling approach.
The Classic Pooh at Target campaign also reached out to gift-givers with a series of sounded GiftCards and pre-paid calling cards available in-store.
Mini-sitelet concepts.
A smart cross-merchandising strategy: Classic Pooh mini-cd hang tags on Target maternity apparel that housed 30-minute narrated stories from Pooh Corner.
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