CSI Diamondback 360 Product Launch + Marketing Campaign
Cardiovascular Systems, Inc. (CSI) was a challenger brand on an inspired mission to conquer arterial calcium. Why? Because arterial calcium is a common complication for the millions who suffer from Peripheral Arterial Disease. CSI had a revolutionary medical device that had a proven, patented method of removing arterial calcium safely and effectively. Simply put, CSI had redefined peripheral atherectomy—and they now needed to tell the world about it.
ECKES design partnered with Friends & Neighbors in this comprehensive brand launch. One simple shared belief drove the entire business: CSI was on a mission to conquer calcium. That shared belief was our guiding star as we refreshed the corporate identity and even more so the development of the Diamondback 360 product branding and launch campaign.