CSI Diamondback 360 Product Launch + Marketing Campaign
Cardiovascular Systems, Inc. (CSI) was a challenger brand on an inspired mission to conquer arterial calcium. Why? Because arterial calcium is a common complication for the millions who suffer from Peripheral Arterial 
Disease. CSI had a revolutionary medical device that had a proven, patented method of removing arterial calcium safely and effectively. Simply put, CSI had redefined peripheral atherectomy—and they now needed to tell the 
world about it. 
ECKES design partnered with Friends & Neighbors in this comprehensive brand launch. One simple shared belief drove the entire business: CSI was on a mission to conquer calcium. That shared belief was our guiding star as we refreshed the corporate identity and even more so the development of the Diamondback 360 product branding and launch campaign.
Diamondback print ad campaign
CONQUER CALCIUM.COM
We created a microsite and drove traffic from various print/digital ads. Visitors could take a self-guided 360 tour of the product, explore features, accessories and watch the Diamondback clear away calcium inside the vessel via a CGI product video.
iPAD SALES APP WITH 360 CGI DEMO
Content include a CGI video of the DiamondBack in action, as well as a virtual “test drive” of the device, research data/clinical trials, case studies and product accessory information.​​​​​​​



10x20 TRADESHOW BOOTH
Included CGI product demo stations, freestanding touchscreen tour, info panels and product video on large mounted duo-screen.
20x20 TRADESHOW BOOTH
Included CGI product demo stations, freestanding touchscreen tour, info panels and product video on large mounted duo-screen.
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