ABOVE: We developed this handy leave-behind guide offering customers easy-to-follow home maintenance tips, and includes "Change My Furnace Filter" stickers to apply to one's household calendar.
ABOVE: This fun and useful leave-behind poster provides customers with a general overview of common systems within a house, how they work, along with callouts where preventive maintenance is recommended. The poster serves two objectives: 1) supports G-R's "helpful, straight-talking" expert positioning and 2) keeps G-R top-of-mind with their audience. When an emergency happens, they know exactly who to call.
ABOVE: In addition to residential customers, local builders and general contractors were fast becoming a significant market for Genz-Ryan. We developed these tools for those folks, with the goal again to stay top-of-mind with these key partners.