How do you brand an event to honor one man’s legacy/achievements when his accomplishments and depth of impact are so far-reaching and span three decades? Well, you look to the man himself. And you don’t have to look at Bill Svrluga very long before you recognize his affinity for bow ties.
A pattern of graphic bow ties “quilted” within a textual grid of all the organizations that have been profoundly impacted by the honoree's leadership and philanthropic efforts became the foundation for this event’s visual identity. The poster invite doubled as an event reminder to be hung in invitees’ workspaces.