How do you bring new life to a traditional holiday? Why, make it fresh, of course.
This Mother’s Day campaign for Target inspired gift-givers with FRESH, new gift ideas for mom. The now-patented GiftCard holder design housed a perennial seed packet, enabling guests to shower mom with fresh flowers not just for the day, but all season long. Other traffic-driving strategies included a “Fresh Flowers for a Year” sweepstakes and online gift finder.
Jodi led the marketing strategy concepting and overall creative execution (while at Catalyst Studios). Photo art direction was provided by Target's internal design staff.
• in-store signage
• gift cards
• limited time product promotion
• point-of-purchase displays
• online and in-store promotion strategies